Lisa Gorchinski
Executive Director, Brand Strategy at Travel Alberta. On Alberta’s compensation disclosure list 2 years between 2022 and 2023.
- Compensation
- $160,857.00
Change from 2022: +$15,971 (+11.0%)2years on
the list
Among 15 people at Travel Alberta in 2023
7th highest paid. Their median: $158,642.
Paid more than 39% of everyone on the 2023 compensation disclosure list, which only lists people paid $150,219 or more.
Compensation by year
Show as a table
| Year | Compensation |
|---|---|
| 2022 | $144,886 |
| 2023 | $160,857 |
History
| Year | Employer and job | Compensation | In 2025 dollars | Change |
|---|---|---|---|---|
| 2023 | Travel AlbertaExecutive Director, Brand Strategy | $160,857 | $168,797 | +$15,971 (+11.0%) |
| 2022 | Travel AlbertaExecutive Director, Brand Strategy | $144,886 | $157,013 |
In 2025 dollars: each year’s pay at 2025 prices, by Alberta’s consumer price index (Statistics Canada, table 18-10-0005-01).
Compare
Questions and answers
Why is Lisa Gorchinski on the compensation disclosure list?
Travel Alberta paid Lisa Gorchinski $160,857 in 2023. Alberta’s public employers must disclose everyone they paid $150,219 or more in a calendar year, under the Public Sector Compensation Transparency Act.
What is “compensation”?
The one pay figure Alberta publishes for each person for the calendar year, shown as published. Alberta does not publish taxable benefits separately, so none are shown. How the lists work
What do the comparisons mean?
Ranks and shares are among people on the same year’s list only: those with the same title, those at the same employer, or everyone listed. People paid under $150,219 are not on the list, so they are not counted.
How do I report a mistake or ask for a record to be removed?
Privacy and corrections explains both. Figures are shown exactly as Alberta published them; we fix matching mistakes and handle removal requests there.
Years are matched by name and employer. Salary paid can include overtime, retroactive pay and one-time payments. Figures are exactly as Alberta published them. How we match years · Report a mistake or ask for removal